I disagree. A lot of people I know already switched to Duckduckgo. Google’s ability to get relevant results is dropping like a brick, while the quality of DDG has been improving slowly but steadily.
And another private company is not the answer I believe. We need something more drastic, an open-source search engine organized as a genuine non-profit organization. Something like that. Otherwise, whatever replaces Google will just turn into another Google as soon as it gets any momentum.
Maybe an alternative revenue model instead of ads.