A fun historical quirk about chip-level security is that most of the experienced people and firms have at least some ties to cable/satellite TV piracy (on either side of that).
Their pitch deck was about flashing keys into a root of trust at the fab, then using those as a way to do different types of decentralized or federated firmware integrity attestation. They had some quiet traction with some chip manufacturers and in defense and aerospace and at the time, they were the only ones I thought were really bringing something new to the space.
Is there a decent technical document available that actually describes their improvements over the SOTA? Without that, the impression I get is that somebody is trying to dazzle non-technical investors with bullshit.