Lmao that can't be the real reason behind the change, right? Because that's fucking embarrassing.
Why is that embarrassing? I find it pretty clever from a marketing perspective.
What's the next iteration, hypercube?
Cubic square
Tesseract?
I guess Cube would be a natural name progression. But there are manu cube companies.
And presumably the whole point was a link to blockchain. Otherwise Cube definitely would've been more logical. Not that there was anything wrong with Square.