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> it's always our goal to ensure that domain pricing is as accessible as possible to our customers.

Then why not charge $30 for an .io domain like CloudFlare does instead of $39.98/yr?

We would love to and we are always striving to get as close to wholesale as possible but we do have operating costs — domains are essentially our core business and we have 1,000+ CS agents + a large risk/abuse team that works around the clock to focus on the customer experience. Anyone who is selling domains with no markup at all is taking a loss in some form and/or treating it as a loss leader for other products.

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