Click on the padlock, and it tells you all of that.
eg "The identity of this website has been verified by Thawte SGC CA."
eg "The identity of this website has been verified by Thawte SGC CA."
Also, they don't need to understand the technical details. If every time they go to their bank it says 'connection to your bank certified by verisign', and then one day it says 'certified by <someone else>', then a cautious person will be suspicious, even if they are completely nontechnical.