Google is the goto search engine today, the competition is virtually non-existant, so they don't have to compete anymore. Hence the quality of their search engine going down hill, conflict of interests and what not. It's not shortsighted, it would take billions to compete with Google search and even Bing isn't even trying anymore.
When I look at a Google search page result today I see loads of ads, then their shopping stuff, image search stuff, a list of questions related or not to my search and their answers extracted from third party web pages, then only when I scroll 1 page I see actual search results. Google search wasn't like that 15 years ago.
Googlers are working so that Google makes more money, and Google is an ad company first and foremost.