The way the content of the exams came about was, Sun's super smart engineers thought really hard about questions like, "How can we build enterprise-scale software predictably and reliably in the future?" They came up with some ideas that seemed self-evidently true, turned them into a design orthodoxy, built massive technologies and frameworks to enable/enforce them, launched it with a tidal wave of marketing that is hard to imagine now, published hundreds of pounds of books, and created a system of certification exams all before getting enough experience with the technology to realize, "Gosh, we thought this would be a good way to build enterprise systems, but it really isn't." If you got a Java enterprise certification around the year 2000, it largely consisted of indoctrination into ideas that were about to be tossed into the dustbin of history.
At the time, I would have taken any job I got, and getting more Sun certifications like their Enterprise Architect certification (which meant you could explain why EBJ 1 was a really great idea) seemed like a good way to make myself more employable, but luckily for me, shortly after completing the Web Developer certification I got a job unrelated to enterprise Java, and I escaped further investment in that world.