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I hope you succeed. I believe this space is massive. Especially considering the permutation space of recipes and how nobody has tackled the problem well, even though thousands have tried.

But maybe with food delivery, it’s a problem that can be successfully tackled since you’ll get feedback on customers. That’s a sweet data pipeline.

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Thanks for the kind words! And yes, indeed we feel that the combination with delivery services makes a significant difference. By improving the inspiration experience and doing the related shopping on your behalf, we’re trying to deliver a smooth and successful cooking and dinner experience without the hassle. We believe that this is critical for a service like ours.

And in addition, as you pointed out, with each order we learn from the integrated shopping about the user’s preferences which enables us to continuously improve the service over time.

There's also a nonzero chance 10 years from now, automation and object recognition will improve fast enough that robots can essentially do certain (or most) aspects of cooking.

And if that's true, the advantage will go to the company that is ready for it.

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