Maybe you are contemptuous of them, but you have a business plan that involves having them work back-breaking hours for some founder's equity you will dilute down to the strength of Budweiser beer.
That sounds like sarcasm, but consider the case of salespeople. Many people have trouble liking salespeople, and many people do not admire them. But many businesses would close without good salespeople. So you try to find and hire the best salespeople you can find.
Wanting to put someone to work in a manner advantageous to your business is entirely orthogonal to putting them on a pedestal.