It's a long article, with multiple headings and short paragraphs for each. Your search terms will be a near-match for one of the headings. The problem is that heading is 3/4 of the way down the page, so you have to scroll past pages of introductory paragraphs and basic info about whatever you're searching for.
For example, for the search term:
> how long does icloud photo upload take
Included in the top results are the pages:
- https://9to5mac.com/2018/12/31/upload-icloud-photos-iphone-i...
- https://www.blog.motifphotos.com/using-icloud-for-your-photo...
- https://backlightblog.com/how-to-upload-photos-to-icloud-fro...
Which all fit the mold of blog post I'm describing. General, multi-heading pages about a particular topic that rank highly for a specific contained within.
The content, once you get to it, isn't necessarily bad. But what I want from the results is a single page / blog post with only the specific heading and paragraph. Or even better, the best Stack Exchange question and/or Reddit thread that fits the term.