For some reason though (probably because they used AMP) they basically allow them to do anything they want. Multiple popups, hijacking click events for login modals, and hiding the content with no impact to search results.
So now, in all the glory of the Internet, the person who genuinely wrote the best blog post on the "warmest winter coat" is completely unfindable on normal Google search or you force yourself via a reddit query to a completely hostile user experience unless you login.
It would be cool to just be able to do something like this "warmest winter coat --hobbyist-only".