- There are way more Google users, including grandmas.
- Conversations have moved from discussion boards to walled gardens and chats.
- Google relies more on neural network embeddings, so does a better job when you type full sentences and semantic similarity.
- Google relies on authority signals and incoming links to a website, so non-commercial, hobbyist, or controversial content ranks way lower.
- Websites rely on Google for income, so they start producing what Google and its readers want to see.
- Spammers rely on Google for income, so those surviving after decades, have created massively successful linking rings and spam production pipelines looking at keyword search statistics.
- You were really good at Google searching years ago, having a harder time updating and letting go of what worked for you. Easier to blame Google for this.
As for tips: Anything academic, search on specific websites or Google Scholar. Anything technical/coding, search on StackOverflow. Anything cultural/commercial you want a peer answer, instead of a salesman answer, search on Reddit. Try to join like-minded communities where you can ask expert questions, and research new things in your field. Exact keyword match still works by enclosing keyword in double quotes:
"sal dulu antasma"