Man In The Middle attacks are increasing and users usually ignore error messages about them. (Firefox throws an error dialog but it has an 'I understand the risks' button. People just ignore the error).
Also, last year many Iranian FriendFeed users were arrested and the goverment knew about all their private discussions on FriendFeed. (FriendFeed has been censored since the beggining. But it suddenly became uncensored for a day or two. On the other hand, FriendFeed generates an 'auth' key for each user and lets him see his RSS feed using that key. And puts the auth key in every page: goverment probably collected auth keys and used it to read discussions of people they arrested)
Goverments using internet to spy on their civilians is not a myth. Anonymity, trusting the cloud and related issues seem far more important when you suddenly find out a friend of yours has been arrested and his location and charges is unknown.