Create a great vendor-agnostic open source tech. Get everyone riled up about the dangers of vendor-locking solutions. Use the new tech to carve yourself a piece of the market from the current incumbent.
It is pretty great and all, but sometimes it is easier to build your app with a simple vendor-locked tech than a super generic agnostic technology.
It’s kinda important to understand who all this is meant for. If you’re a lean startup just use the best/cheapest/quickest tool regardless of vendor lock in. It’s when you get to a certain scale that vendor agnosticism becomes a real concern, but by then you probably have enough resources to hire folks that will rebuild your stack.
That's for sure golden. Until the product is bought over, or there was a merge of companies, or you name it. And then you end up with a pile of products with different vendor-locked log formats, metrics. At that point you'd like to get some standardization. And OpenTelemetry is a perfect candidate for common ground. Thus support of OpenTelemetry becomes a major decision factor when selecting a vendor or OSS solution for your problem, isn't it?