I run a profitable business (1.5m+ revenue at 90%+ margins). I would love to sell it and do something else. I even think you can grow it in relatively straightforward way, I just don't have the energy to make it happen. Sadly it's a niche business, might be difficult to run by outsiders. The reasons I want to sell are that I want to do something else and that I am already set for life (maybe not fully Fat Fire but very close).