"Dude! We could make so much money if we made X!" - but do you actually care about X? Why is money the only reason people are setting up business and solving problems? It should be secondary, a happy side effect of solving hard problems (which people will thank you for with money.)
Are you upset that the gas station operator doesn't have a hobby about gas?
To wit, I'm not going to be upset if tech support takes 3 minutes to process my question and reads out an answer from a pamphlet in monotone if it is indeed a solution to my problem. And there is some software that I use _despite_ its pain points because it solves problems I have.
They didn't build the business. They're an employee.
[1] actually there is. It’s called “academia” and from what I’m told it’s pretty miserable to be in
PS: have not heard a good word about academia from numerous friends in it. Might be regional (EU) but still...
Who said anything about hard problems or "big investments"? I never said that. Why are you saying that?
That's the wrong reason to set up a business, but the right reason to simply get a job.
> “Hard problems”
Who said anything about hard problems? Are businesses only designed to solve hard problems?