Exactly, why are you chasing promotions? Isn't it ok to be happy with where you are and have satisfaction? My title is Sr Software Engineer. My boss keeps bringing up in our 1 on 1s about what we should do to carve out a path for a promotion to "Principal Engineer" but I don't care. The small amount of pay bump is just not worth the added responsibility (not to mention the hoops they make you jump for the promotion).