Hyper inflation drives people to buy goods that can be resold later for more. This happened in CCCP while it was falling apart. People would show up with all their money every morning at their local stores, buying whatever was available no matter what it was. They could resell it later for more money (effort to preserve the value of the currency they held). Apple products are a safe bet as they typically hold on to their value well, are small and convenient to hang onto (refrigerators are more difficult), and can be sold abroad, etc.