But the question is, will cryptocurrency usage diminish or grow via alternative block-chains?
If it will grow, people will choose the best suitable cryptocurrency for their use. This is ruled by infrastructure (exchanges, software, marketplaces).
I don't see how alternative blockchains would be bad for bitcoins or cryptocurrency in general. The more alternatives, the better. If someone invents technically better cryptocurrency than bitcoin, I will be glad to switch to it.
However, looking at all the current infrastructure around bitcoin (exchanges, mobile clients, libraries, marketplaces, web shops) I don't see why people would switch to these (only slightly) better cryptocurrencies currently. However, it's really easy to switch from a cryptocurrency to another (eg. use the same JSON API, anybody can set up an exchange easily), so we might see some rapid adoption when a better alternative emerges.