Saṃsāra, in both Buddhism and Hinduism, is something to be escaped. The connotation is either downright negative or at least sobering. Why name your company this?
EDIT: My mother just pointed out to me that Samsara can also mean "talk", which is exactly what it means in my native language, malayalam. I've just never seen it spelt out that way. If that's the meaning they're going for, it's actually quite apt!
Similarly, Saraha says: “Here in this body are the sacred rivers: here are the sun and moon as well as all the pilgrimage places… I have not encountered another temple as blissful as my own body.”
In short, the gravy is all gravy.
In other words it is something you have to deal with, you can't just ignore it. It is not something to be ignored. A company that helps us deal with Samsara is great.
And here if it is IoT and makes it easier to deal with "things" it allows us to escape the trouble of managing them.
> Popularly, it is the cycle of death and rebirth.
Maybe it is because there is a "popular" definition that the casual observer wouldn't interpret as something to be escaped? Western audiences often borrow words and concepts from other cultures, that often have deep meaning behind them, and reduce them to some shallow commercial one-liner that their audiences can latch onto.
I guess I have a different question about a company picking such a name - is it appropriate ethically? It feels like they've co-opted a term that has a particular cultural and religious meaning, will probably mispronounce it in all their marketing, will popularize a shallow understanding of this term rather than the deeper source material (as has happened with terms like karma, yoga, and other such popularized terms of Hindu origin), and also place a trademark on something that has always existed as a free to use concept. I recognize that one of the founders is Indian, but it still doesn't sit well with me.
I am not a Buddhist, but is "the world" something to be "escaped"? I can't find a matching definition for it to imply escape.
You're looking at transcending the physical, while simultaneously being trapped by and having to deal with its messy realities.
Seems a pretty apt metaphor.
https://www.accesstoinsight.org/tipitaka/kn/dhp/dhp.11.budd....
I happen to have this as a tattoo actually. A relic from my Buddhist days.
The specific aim or mission depends on the school, but the focus in Buddhism is always on escaping duhka ('modern/societal ills') in an attempt to break or transcend the cycle.
A proper translation of “Samsara, Inc.” might be “Weariness, Inc.” or “Ennui, Inc.” ... It's not just the world, but the world with specific reference to this way that everyone is just going through the motions.
I wouldn’t have remember the name of the company. But thanks to you and your fellows here I will. I can even tell a story around it.
I'm a Hindu and speak Hindi.
The Hindi vernacular Sansaar indeed means the physical world just like Samsara in Kannada (and other Southern languages?) means Family. Both the world and family are due to attachment.