Lush Exits Social Media

While some see this as a marketing stunt, I think it's a successful founder that now dramatically over-estimates his personal importance:

> "I'm not willing to expose my customers to this harm, so it's time to take it out of the mix." {Lush co-founder Mark Constantine}

Trust me, they're not using social media because of your brand and less ads definitely won't drive them away. I bet he's gone within a year.

They’ll still be on YouTube and if we’re talking potential for harm then YT and it’s algorithm are surely up there with the likes of Snapchat.

That said I still hope this isn’t just a marketing stunt:

> Instead of using the platforms, Lush will invest in new ways to connect

I would love to see more companies investing in creating their own social communities/sites/whatever.