Right now the video industry is in land-grab mode. Everyone knows there are too many subscription streaming services. In five years there will be three, maybe four winners, and everyone else will sell content to them.
They hate the idea of those people paying less.
They do? I think many people are just suckers who can't say no.
But that sounds to me like it will make it worse in the end. Fewer and larger competitors will likely wind up like ISP services, consistently and overpriced as if they were colluding, without even having to collude.
Sure, each service will have a larger selection, but like the cable companies now, we'll be paying for a lot of cruft that we don't want, and still not getting some content really important to us.
IOW, it seems like the A La Carte that we all want started to appear, and now it is going away before it ever really got established.