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I've never heard this described as a tactic of international brands, but only of retailers, so I guess I would need to see data that showed that brands actually did this.

And if the brand did this - how would it actually work. They would be telling the brand pay use 2000 for half the year, and then coming to black friday they would tell the brand now you only need to pay us 1500? I'm not getting the angle here.

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I've normally thought of it as a retailer thing, but it does look a bit like it's brand-led in some cases.

I'm currently in the market for a few big ticket household items, and the Black Friday hype is everywhere I look. When I try to compare prices for specific models, they are suspiciously identical everywhere, with a few outliers charging the higher RRP.

I would expect a retailer-led approach to have a bit more variation. Just a few quid here or there, where some might have a genuine "clearance" need, others lower general overheads/margins etc.

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