I'm in South-East Asia/Japan and Black Friday/Cyber Monday is definitely a thing here, but Shopify isn't as prevelant here. All major eComm players are running BFCM campaigns.

Black Friday seems to be pretty widespread: many German retailers like https://www.galeria.de/ or https://www.mueller.de/ advertise "Black Shopping" today, and it seems common enough in the UK as well.

Heck, some British retailers are even co-opting the 4th of July as a sales holiday for local businesses: "Independents' Day."

Never underestimate the inexorable march of capitalism.