- different sites having different UIs (so?)
- Companies use tools like Intercom chatbots because they don't have the resources to develop them in house (again, so? don't reinvent the wheel)
The case study presented is a crypto wallet, because of course it is. I have yet to see an article from a person with ".eth" in their handle that isn't shilling NFTs, Web3 or something else that's pretty much only for the Ethereum crowd.
The thing about Web 1.0 was that it sold itself. The first time you saw it in action at a friend's house or in a college computer lab, chances are you immediately recognized its value. Whether it was exploring X-files fansites, Shockwave games, or even the original CERN site with its then-novel hyperlinked structure. It was Minitel in full color, with audio and video support (RealPlayer "buffering...." messages aside)
Web3 OTOH doesn't seem to be much besides gauche e-trinkets and dApps that are mostly crypto/NFT stores. Is there a killer app or use case that isn't already served by the actual open web?