- 24/7 worldwide availability, instant payment/app download
- Easy re-install after deletion, you still own the app even if deleted
from the device
- Region restriction
- Separate app pricing by region
- Revenues paid to developer from multiple region currencies without
conversion fees
- Tax calculation and collection
- Instant customer refunds
- User rankings and reviews
- App store advertising in category listings
- Video previews of the app in operation
- Packaging of media content allowing developers the ability to load game
levels as needed. This allows a user to start playing your game quickly.
- App sales statsYou don't need most of that, and what you do need can be had extremely cheaply at 10-50€/mo + 0.2%
Why should I pay for these things I don’t care about? Why can’t these be separate costs, which I could opt-in? Why can’t they be unbundled?
Apple’s 30% was a huge deal in the mobile software space when it hit. That’s why so many people defected. And when they started turning profits, others followed. Most of the millionaires IIRC came out of the second and third wave, before everyone and their mother were doing it and people were making money telling you how they made a million 2 years ago (tricks that didn’t necessarily still work).
I agree that it’s a shame that Apple hasn’t periodically lowered their fees. Even a couple percent would make news. However, a different group would cry monopoly (dumping) because it would have kept more people focused on IOS exclusive applications.
They did eventually bow to public opinion and they lowered the fees for small developers to 15% a couple years ago.
I keep hoping they lower the fees for everything except in-app purchases. I think it would do their customers a lot of good.
Worth noting that this covers almost all developers.