https://knowledge.insead.edu/blog/insead-blog/how-dbs-became...
Note their own "GANDALF" acronym, composed of Google, Amazon, Netflix, Apple, LinkedIn, Facebook and, you guessed it, DBS.
Most companies in Singapore also pay out wages at the end of the month, so it's an extra bad time to be down.
On the other hand, their slogan is "Live More, Bank Less", so at least they're living up to the second half.