The £3 chicken: how much should we be paying for the nation’s favourite meat?

Scale, Technology, Efficiency and Trade.

Sadia (BRF) / Brazil? Danpo or Tyson or LDC from France? And Poland although I dont know any names ( their quality aren't that great ) but I know they are the largest poultry producer in Europe.

Basically once you go into Global trade these companies have to compete. You cant have yours being 3 - 5 fives more expensive than others at the same quality.

> Poultry production is so efficient that, kilo for kilo, it has a relatively low carbon impact – roughly on a par with olive oil and almost a 10th of that of beef, according to the Carbon Brief website. But higher welfare standards require more land, more heat and more feed, which mostly comes from land-intensive soya. If we want to eat “happier” chickens, there will be an environmental cost.

Not only "poultry" (which includes all farmed birds, like turkey or duck, and not just chickens) but also pig meat production emits about 10 times fewer greenhouse gasses than beef production (rasining cows for their meat). Even lamb and mutton and even breeding dairy cattle emits three times fewer greenhouse gasses than beef production:

https://ourworldindata.org/environmental-impacts-of-food

Chicken and pig meat are way more sustainable than beef and even cow milk dairy is, and -worldwide- we eat many times more chicken and pig meat than beef:

https://ourworldindata.org/grapher/per-capita-meat-consumpti...

Meanwhile, almost 75% of greenhouse gas emissions come from energy production, most of it from burning fossil fuels:

https://ourworldindata.org/emissions-by-sector#energy-electr...

Only about 18% comes from agriculture in general, including farming, but not only. Only about 6% is specifically from meat production, the majority of which comes from cows and only a small portion from smaller ruminants, lambs and goats, and other land animals, chickens and pigs.

The obvious conclusion to draw from this is that the most effective way there is to reduce the impact of your dietary habbits on the environment is to stop eating so much beef. And if you want to reduce the impact of your behaviour, in general, on the environment, the best way is to stop wasting so much energy and stop burning fossil fuels, for example by driving less, flying less, using public transport, turning off the light when you don't need it, turning on the heating and cooling only when you need it, making sure you don't overuse your household appliances (don't put the washing machine on for a pair of socks) and so on.

Good news is, you can protect the environment without giving up meat :)

"Chicken is too cheap!!!" says

>Known as the "Chicken King" in the West Midlands, he has an estimated personal fortune of £600 million