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Comment by illumanaughty | Hacker News Reader

To be fair they jump right to the nuance of why you'd choose them, assuming you know who they are. Coca-Cola's website doesn't tell you what coke is, it talks about experiences/moments..etc. I share your frustration to some extent but I understand their reasoning.

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Coca-Cola, Nike ... are some magnitudes different in brand recognition. They can afford to do that. I find it quite frustating when I'm on some startups' websites and after 1-3 clicks around I still don't know what their products or services do, lost in marketing/tech jargons. After that I just quit. Come on people, use English!

"To be fair they jump right to the nuance of why you'd choose them, assuming you know who they are.

Coke is 1) a drink. and 2) 7 Billion people know what it is.

Vercel is 1) complicate and 2) nobody knows who they are.

It's such an embarrassing problem for them, I find it hard to fathom how they even have new users, much of their language is dense and ridiculous like this.

"but I understand their reasoning."

It is not 'reasoned' and they are definitely not intentional in their focus, they have just put some scruff on a page that's confusing.

Companies fail at these things all the time because often there are no checks and balances.

Yup. What sells isn't actually the product, it's what feelings the product invokes!

I don't choose a framework or hosting service because of what feelings it invokes. My boss wouldn't like that very much.

Your boss will love (or not) to be on the bleeding edge of serverless, or using latest tech. That way he can impress his boss or feel safe. All feelings.

confusion, frustration, anxiety

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