You can find Lactobacillus Acidophilus probiotics at any health food store, or on Amazon. This is hardly novel - and this one appears to be over 23x the price per pill as the existing alternatives! ($1.90/ea vs $0.08/ea)
Our COGS are $10.09/pack shipped first class mail (add $1.80 if we get the custom shipping box). Then we have to spend on marketing, and spend money on making mistakes, we also have robust R&D activity that needs to be funded. This all adds up, we sell each pack $30 or $40 delivered (as low as $15/pack if use coupons on your first order).
I think our marketing sucks, neither me nor the other founder are good at. If you or if you know someone who can help us with the marketing, to drive down our customer aquisition costs, and increase sales so our COGs decline with increased volumes, I will gladly lower the price. I would rather sell 1 million packs and make $1 on each then sell 1 pack for $1million dollars, if you get what I am saying.
Another piece of data we have is all the anecdotal stuff about it simply working for people, personally I think it is pretty hard to placebo not getting diarrhea.
I do agree with you about the supplement industry being full of scumbags. Let me know what you would like from us to help win you over, besides the double blind which is in progress, but imagine if it was not an option, what else?