I'm sure outside of my personal bubble this won't be an issue, but I've found the buzz generated from this announcement to be kind of off-putting. The sheer amount of promotion leading up to this announcement has been in my face now for weeks and kind of driving me nuts.
That being said I see no reason to not welcome another competitor in this space... and it's free. I'm sure you are right and this will gain popularity, though the competition is stiff.