Well, you've done a nice job of restating the article, actually. It claims that all seemingly revolutionary businesses were not successful because of the things that change (like technology solutions e.g., "finding things", "communication", "compute infrastructure" etc) but on the same unchanging principles (e.g., business opportunities and strategies).

TFA / TL;DR:

    In the last 100 years we’ve gone from horses to jets and mailing letters to Skype. But every sustainable business is accompanied by one of a handful of timeless strategies:

    Lower prices.

    Faster solutions to problems.

    Greater control over your time.

    More choices.

    Added comfort.

    Entertainment/curiosity.

    Deeper human interactions.

    Greater transparency.

    Less collateral damage.

    Higher social status.

    Increased confidence/trust.