> Yossi Matias and others from his team immediately took action and within hours launched the first emergency OneBox on Google Search. It included emergency information and a hand-drawn map of the fire’s location, which was manually updated in collaboration with a local TV station throughout the fire’s 77-hour duration.

I love this. Do the thing, and worry about doing it the right way later.

You would not believe the amount of multimillion dollar products or features started out as a Excel spreadsheets being mailed back and forth and manually input to something.