Didn't a woman in France already have a face transplant?
I'd like to see Mission: Impossible type transplants, or even masks like the ones they use, for that matter.
Of course that's not really surprising when you look at the kind of Halloween masks you can get if you are willing to pay [2]. I imagine if you could special order them to perfectly fit your head they would be very convincing to the casual observer and to software.
For all of those outraged by the media storm, it is free advertising to those actually interested in the service. All of the pearl clutchers feigning shock and outrage over shady service mean nothing to the company providing the service, as these were never going to be their customers in the first place.