You haven't really given much rationale beyond "they seem to react to stimuli". At best, your position that they have consciousness or feel pain analogous to humans appears based on intuition; at worst, on dogma. Neither is a particularly reasoned stance.
My personal choices aside, there are also reasonable arguments against it that I don't think we should immediately dismiss with hand-wavy anthropomorphic arguments.
Hopefully most people can agree that when the turtle is flinching 30 minutes after death, it is not actually "feeling pain", despite reacting the same way that a cow or a dog or does. The argument that "it behaves the same as a cow/dog/human" is flawed. Anybody who's butchered a chicken or a fish can tell you that they can react as if in pain even after they are reasonably considered to be dead.