I recommend listening to the sub club podcast (founders of revenue cat) but multiple app founders that have gone on to the podcast this past year have said they have literally gone from unranked to being in the top 100 of the App Store thanks to this “virality”. Almost all agree it’s one of the best marketing funnels right now and one of the best to invest into if your app is new. If your app is some B2B software then yeah probably you’ll get a small conversation rate but considering my app is relatively broad and meditation is something most people want to get to I consider it a good investment