I think more because of potential confusion with the Shell Oil Company.
I kinda want to make a funny web page that insists that
Oil Shell != Shell Oil
just like
Breakfast (meal) != Fast Break (basketball play)
Blackjack (game) != Jack Black (actor)
Bookcase != Casebook (type of textbook for law students)
Backdrop (a kind of picture) != Drop back (football play apparently)
upturn (improvement) != turn up (to be found)
More examples appreciated :)
* love-in (peaceful public gathering focused on meditation, love, music, sex and/or use of psychedelic drugs) != in love
* takeout (North American word for food intended to be consumed away from a restaurant's premises) != outtake, a scene or song not included in the final film/album, although sometimes funny ones appear in the credits.
Great takeout: https://m.facebook.com/ninsbin
Great outtake: https://m.youtube.com/watch?v=bOpePo5Lx_I
Also thought of overturn (reverse a decision) / turnover (accounting or employees)
call in != incall
insight != sight-in
in turn != turn in
instill != still in
upend != end up
You got a typo there, compliment != complement
社会 → "shakai" → society, the world, public
... and probably thousands of others from Japanese.
You can't reach perfect optimization for searchability without picking a name nobody would pick before now or in the future, and anything less than perfect is arguably subjective, and/or circumstantial, in that it depends on how you formulate your questions, and what the rest of the world has been doing up until you pressed "search".
Search query disambiguation is a good skill to learn, e.g. "fish shell documentation", "go lang machine learning", "Airflow DAG best practices", "GCP Dataflow optimizations".