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Comment by GoodD0ctor | Hacker News Reader

Appreciate the feedback and will definitely keep these in mind.

Content such as blog posts take months to years for anything to come into fruition. A single 15 second tik tok talking about the app can get millions of hits within a 24 hour window. Not saying this will happen, but it has the highest risk/reward ratio and bang for buck. Almost sounds like I'm playing at a casino, but will keep you updated on this

I also have an instagram and pinterest which are doing pretty well, so it's not like I'm making no content. But I don't want to be posting crappy articles I spent a couple of hours writing, good articles they a lot of effort and the meditation space is very competitive on google. I've dabbled with SEO but am no expert by any means.

I'm also on a time constraint, have to get traction before and hit certain MMR before I graduate which is in a couple of months. But will definitely dig more into it.

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You seem to be very focused on blog posts both in your post in and your reply, as if the only options are blogging and paying TikTok influencers, and there's nothing in between -- but there are tons of options for content that aren't blogging. Blogging was never a very good marketing strategy, even back when blogs were still popular and the SEO was still easy.

And I still think you're putting way too much emphasis on virality as a marketing strategy. Product placements are almost universally NOT the Toks that go massively viral, and even when they do, it's not as big of a payoff as you're hoping. One million views will result in 100-300 people actually trying the app, and at least half of those users will drop off within a matter of days. So, your entire strategy is to pay other people lots of money in hopes of an extremely rare event that gives a marginal bump in users (if you're lucky).

Even traditional paid advertising is far, far more effective than that, and you'd only be paying ~$2 per customer acquisition.

I recommend listening to the sub club podcast (founders of revenue cat) but multiple app founders that have gone on to the podcast this past year have said they have literally gone from unranked to being in the top 100 of the App Store thanks to this “virality”. Almost all agree it’s one of the best marketing funnels right now and one of the best to invest into if your app is new. If your app is some B2B software then yeah probably you’ll get a small conversation rate but considering my app is relatively broad and meditation is something most people want to get to I consider it a good investment

Podcasts book people who are successful, but there are a thousand failures for every success, so you're basing your entire strategy on becoming an outlier. I think you're making a bunch of mistakes in both methodology and philosophy, but please come back in two months and prove me wrong.

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