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It's a potentially neat idea, but keep in mind that many people already use their email for such a purpose. Rather than a specialized app for managing and tracking pitches, consider building something that integrates into mail clients ala Rapportive?

I've thought about it -- I know one or two make Google Docs for pitches. Problem is getting the people who email me to change their behavior.

What about being able to copy paste code that would hook the submit a story form on your site into the CRM?

I've been trying this form to try to avoid email chains. It doesn't always work but at least gets some basic information.

http://tomio.wufoo.com/forms/pitch-a-story-to-tomio/