Serverless is purely about CAPEX, vs OPEX.
Companies are so loath to make capital expenditures (CAPEX) that they will willingly let their employees waste thousands of extra hours learning a new development model so they can pay Amazon using operating expenses instead.
And it's funny because even though amazon has no choice but to use capital expenditures to populate their datacentres with machines, they are offering lambda as a way to monetize the unused cycles.
So lambdas are being twice used as a kind of compromise to fill in the gaps on an accounting sheet.
I believe the joke is on us as technical people. We twist ourselves into knots to promote this new development model as a technical innovation, which it really isn't.
We have just made the time-sharing service (they used to have them in the 60s and 70s) fashionable again. (Along with the long feedback cycle which makes working on these systems so frustrating.)