I'm someone who's interested in making chocolate for the product, not the process. I know there are people who like the process of tempering (e.g. tabling), pouring it into fancy moulds and decorating something like a praline but I'm not one of them.
The existing process I have to follow is a pain. I use the "vaccination method" for tempering chocolate. I have to measure out 2/3rds of the chocolate, heat it to ~50C, then mix in the remaining chocolate and leave it until it cools to ~28C, then heat it back up to ~32C. After that I have to pour it into the moulds and let it cool overnight. The whole process takes several hours and I have to spend a lot of time monitoring the chocolate's temperature. It's not like a slow cooker or oven that I can just turn on and leave until the time is up.
I also have to source couverture. I'm have the privilege to be in one of the best places on earth to do that (Switzerland, I live within easy cycling distance of Lindt HQ) but there's clearly a wide spectrum of what you can do with the flavour of the chocolate itself and I have no control over it.
This product would make the process "set and forget" and give me more control over the flavour of the chocolate, so I have to say I'm all for it.
My main remaining question was about cleaning but the FAQ [0] makes it sound pretty straightforward.
If only they shipped internationally.