> Excitement cannot overcome a lack of exploitable natural resources at the destination.
In context ("the more SpaceX progresses, the more people will get excited about space and investment money will be thrown at space technology"), I assumed your point was that natural resources on Mars cannot be economically relevant to Earth-based investors, and therefore no such investment money will be "thrown" at Mars colonization regardless of how "excited" people are about the idea. Hence the substance of my reply.
Did you instead mean to say that air, water, food, and radiation shielding are intractable problems for Mars colonization?