Web2 isn't going anywhere. It's not about some ephemeral future of web3, but more about stuff most people care about works in web2. Which is mainly, stream a flick, buy a pair of pants, watch football, order food. Web3 really doesn't influence any of those basic needs. And social networks? web3+Facebook would be EVEN WORSE. Hard pass.
Tokenizing humanity is _not_ the way to go.