that kickstarter campaign is borderline a scam. They have an msrp of 400$ for a Chinese gadget you can by for <10$ online. And no, their LEDs are not special and you can source better ones from digikey for less than 1$.
Then you can make and sell your very own one using their effort.
The kickstater itself is a cheap knockoff that didn't bring any new feature or any new design elements. I was too lazy to do the research, but it wouldn't surprise me if they just rebranded a product offered on alibaba.
I would support them if they offered a superior design with a nice looking aluminum/Stainless/titanium case, made it more compact, or made it waterproof, etc. but they did nothing like that. They are offering the same cheap back plastic design that looks 95% like all the other cheap chinese knockoff.