A pitch deck that is music to the ears
erwanderlyn.com
erwanderlyn.com
The theme: Hits can't be planned or predicted. It's a numbers game where you keep trying to make a large number of them and eventually something breaks through.
And had this happened even with Max Martin's advice, we would blame it on something else.
I'm sure Theranos' pitch deck was super tight and got right to the chorus while also being full of things that were impossible to create.
If pitches have to to be overly short because there are so many of them, do fewer of them.
Note that pitch is also a musical term, so the title is a little weird.