I'm very curious where the current hype for a Web 3.0 originated from.

One thing I notice among the crypto circle is how lock step all the hype building and talking points are. Within the last few weeks, all the people I personally know who are crytpo fans are suddenly talking about web 3.0 when they've had no interest in web technologies prior.

Is there a prominent set of influencers who recently published some content regarding it?

The hype seems to have come out of seemingly nowhere, though largely on the tails of Meta's recent presentation. It just seems really odd that so many people are saying the same things so suddenly without any concrete technology advancement backing it up.