The other thing that is interesting is ENS, which provides a distributed blockchain version of DNS so that you can give your IPFS hosted things a proper human readable name instead of just using long hashes.
IPFS and ENS together feels like it could be an actual web3. But that real tech often gets overlooked amid the buzz and speculation of people buying and selling NFT's and pumping and dumping shit coins to make huge profits. Some people are doing the actual tech work, but the rest are gambling in a flashy casino, making a lot of noise, and calling it web3.