> I have friends who set up their own web pages in the late 90s armed with Notepad, free hosting supplied by their ISP, and some online help.
> No chance at all of most people being able to do that today.
What are you talking about?
You can still do all that. There's still free hosting available, just not through your ISP.
You can still hand-edit HTML with Notepad and publish it to a free web host.
> It's great that you know what a build system and github and dependencies are, but most people don't.
All the added complexity of web deployments these days is not required for a simple personal web page. You don't need JavaScript, a build system, dependency management, etc. The plain HTML written in 1998 still works today. Even the old HTML frames still work, according to a quick Google, even though they haven't been used by any site in well over 15 years.
> And IMO they shouldn't have to.
Good, because they don't.