VRML was a standard in 1995 but now everyone's excited about The Metaverse
twitter.com
twitter.com
As to whether FB is gonna make something that a) is interesting, and b) isn't MAXIMALLY INVASIVE of privacy... Well, the answer there is NOT the fault of any future metaverse. ;)
Even Carmack was disparaging at the time :
https://www.reddit.com/r/oculus/comments/24ueo9/carmacks_tho...
So, if that, an open standard that did basically the same thing, didn't go anywhere, I can't imagine that Facebook's "metaverse" will either.