How exactly is a company a fractal design? What the hell does that mean really?
Seriously how does this apple-ass-clown constantly make it to the front page?
Apple is not a person it is a company. Steve might be full of humility, Apple is not.
Seriously how does this apple-ass-clown constantly make it to the front page?
Apple is not a person it is a company. Steve might be full of humility, Apple is not.
But I think his underlying point is that Apple consistently executes similar values and priorities in many different areas -- for a company of its size, it's amazingly coherent and consistent.
Compare them to HP, where the CEO kills an entire product division that their webpage is still breathlessly promoting for days afterwards, which makes it seem like no one knows what the hell is going on over there and that they don't really believe in anything they do. As soon as Apple announces something, its whole public persona is consistent with that. It's kind of amazing. At the very least, you can count on being consistently annoyed with their values.
John is saying that Apple's products have an "Apple-ness", as does each app on each product, each feature within each app, etc.
He is suggesting that the zen-like simplicity of Apple can be found at many different levels of the organization. I don't think it's overly biased dribble... it's an eloquent point that Apple Inc. is a culture (cult?) with a clearly identifiable philosophy that permeates every element of the org.
It _still_ isn't clear whether the parent is Daring Fireball's author ( but I don't suppose I doubt it much )